Gen Z and Zillennials Trends

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The Gen Z Decoder Ring - August 2025

How Credit Union Innovation Can Drive Gen Z Engagement - May 2024
Also in Gen Z and Zillennials Trends
banker helping customer Credit Unions
72% of Gen Z Feels Financial Strain and Credit Unions See an Opening
digital-wallets Consumer Insights
Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
Fragmentation Helps Pay-Later Firms Simplify Consumer Credit Buy Now Pay Later
56% of Gen Z Struggle to Track When Installment Payments Are Due
healthcare-payments-millennials-Gen-Z Healthcare
38% of Millennials Pay Out of Pocket for Healthcare
SMBs
Mastercard Warns Credit Gap Is Holding Back Gen Z Small Businesses
Consumer Insights
Gen Z Turns Mobile Apps and Credit Into Financial Discipline
Retail
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Consumer Finance
Three Generations Face the Same Bills and Make Different Moves
Earnings
Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Investments
Gen Z Investments Soar as Housing Costs Move Out of Reach
Digital-First Banking
Digital Banks Win With Younger and Lower-Income Consumers
The Weekender
The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
Consumer Insights
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
Consumer Finance
1 in 3 Young Adults Turn to Friends and Family as Costs Rise
Credit Unions
Nearly Half of Gen Z Still Want In-Person Financial Advice
Healthcare
Healthcare Costs Force One in Four Gen Z to Skip Care

PYMNTS DATA


Money Mobility Tracker - April 2026

The Power of Now - April 2026