{"id":3554042,"date":"2026-03-11T18:00:31","date_gmt":"2026-03-11T22:00:31","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3554042"},"modified":"2026-03-11T18:00:31","modified_gmt":"2026-03-11T22:00:31","slug":"amazon-streamlines-direct-sales-merchants","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/amazon\/2026\/amazon-streamlines-direct-sales-merchants\/","title":{"rendered":"Amazon Streamlines Direct Sales for Merchants"},"content":{"rendered":"<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Amazon<\/span><\/a><span data-preserver-spaces=\"true\"> is making it easier for merchants to participate in <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=204815362011\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Shop Direct<\/span><\/a><span data-preserver-spaces=\"true\">, its program that helps customers find and <\/span><span data-preserver-spaces=\"true\">buy<\/span><span data-preserver-spaces=\"true\"> products <\/span><span data-preserver-spaces=\"true\">that are<\/span><span data-preserver-spaces=\"true\"> not sold in its own store.<\/span><\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3554042#wpcf7-f2699550-o1\" method=\"post\" class=\"wpcf7-form init pymnts-article-paywall-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2699550\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" 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id=\"article-paywall-hidden-content\">\r\n\t\n<p><span data-preserver-spaces=\"true\">The company now enables merchants to sync their <\/span><span data-preserver-spaces=\"true\">catalog<\/span><span data-preserver-spaces=\"true\">, pricing and inventory with Shop Direct by using the same product feeds they already provide to feed syndicators <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/feedonomics.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Feedonomics<\/span><\/a><span data-preserver-spaces=\"true\">, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.salsify.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Salsify<\/span><\/a><span data-preserver-spaces=\"true\"> and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/cedcommerce.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CedCommerce<\/span><\/a><span data-preserver-spaces=\"true\">, it said in a Wednesday (March 11) <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-shop-direct-external-stores\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">press release<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This capability makes it easier for merchants to sign up for Shop Direct and reach Amazon customers, according to the release.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cProduct feeds give merchants a streamlined way to reach Amazon customers who are searching for their products,\u201d <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.linkedin.com\/in\/amandahdoerr\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Amanda Doerr<\/span><\/a><span data-preserver-spaces=\"true\">, vice president of Core Shopping at Amazon, said in the release. \u201cWith feeds, merchants can easily sync their catalog, pricing and inventory in real time and maintain their customer relationships, while the program drives meaningful traffic and sales and gives customers access to even more selection.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Amazon launched Shop Direct in February 2025. <\/span><span data-preserver-spaces=\"true\">When customers <\/span><span data-preserver-spaces=\"true\">ask for<\/span><span data-preserver-spaces=\"true\"> a brand or product <\/span><span data-preserver-spaces=\"true\">that is<\/span><span data-preserver-spaces=\"true\"> not currently in Amazon\u2019s store, Shop Direct <\/span><span data-preserver-spaces=\"true\">helps<\/span><span data-preserver-spaces=\"true\"> them <\/span><span data-preserver-spaces=\"true\">buy<\/span><span data-preserver-spaces=\"true\"> it from another <\/span><span data-preserver-spaces=\"true\">store<\/span><span data-preserver-spaces=\"true\">, according to the release.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Shop Direct gives these customers the option of tapping \u201cShop Direct\u201d to <\/span><span data-preserver-spaces=\"true\">go to<\/span><span data-preserver-spaces=\"true\"> the merchant\u2019s website or, for eligible products, tapping \u201cBuy for Me\u201d to have Amazon <\/span><span data-preserver-spaces=\"true\">buy<\/span><span data-preserver-spaces=\"true\"> it on their behalf, using their primary Amazon address and credit card, <\/span><span data-preserver-spaces=\"true\">per<\/span><span data-preserver-spaces=\"true\"> the release.<\/span><\/p><div id=\"pymnt-2195409724\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p><span data-preserver-spaces=\"true\">The program now includes over 100 million products from more than 400,000 merchants, and it has referred customers <\/span><span data-preserver-spaces=\"true\">millions of times<\/span><span data-preserver-spaces=\"true\"> to the products they were looking for, the release said.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWe\u2019ve gotten positive feedback from both customers and merchants on Shop Direct and received requests from large and small brands to participate,\u201d Amazon said in the release.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When Amazon announced in February 2025 that it was testing the feature that later became Shop Direct, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.linkedin.com\/in\/rmmehta\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Rajiv Mehta<\/span><\/a><span data-preserver-spaces=\"true\">, <\/span><span data-preserver-spaces=\"true\">vice president<\/span><span data-preserver-spaces=\"true\"> of <\/span><span data-preserver-spaces=\"true\">search<\/span><span data-preserver-spaces=\"true\"> and <\/span><span data-preserver-spaces=\"true\">conversational shopping<\/span><span data-preserver-spaces=\"true\"> at Amazon, said it was part of the company\u2019s effort to further improve <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.pymnts.com\/amazon\/2025\/amazon-shopping-app-tests-feature-displaying-products-from-other-sites\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">selection<\/span><\/a><span data-preserver-spaces=\"true\">, value and convenience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWe\u2019re always experimenting with new ways to make it easier for customers to find products they want and need when they search in the Amazon Shopping app,\u201d Mehta said at the time in a press release.<\/span><\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 2;\r\n\twindow.pymntsPostID = 3554042;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Amazon is making it easier for merchants to participate in Shop Direct, its program that helps customers find and buy products that are not sold in its own store. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2509585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10399],"tags":[4156,55319,4152,9206,133069,9621,5299],"class_list":["post-3554042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-amazon","tag-connected-economy","tag-ecommerce","tag-news","tag-pymnts-news","tag-retail","tag-whats-hot"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon 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