{"id":3577392,"date":"2026-03-20T04:02:11","date_gmt":"2026-03-20T08:02:11","guid":{"rendered":"https:\/\/www.pymnts.com\/?post_type=study_posts&#038;p=3577392"},"modified":"2026-03-23T20:43:15","modified_gmt":"2026-03-24T00:43:15","slug":"stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto","status":"publish","type":"study_posts","link":"https:\/\/www.pymnts.com\/study_posts\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\/","title":{"rendered":"Stablecoins Gain Ground: Why CFOs See More Promise There Than in Crypto"},"content":{"rendered":"<p>Middle market CFOs aren\u2019t ignoring digital assets, but they\u2019re not exactly embracing them, either. This <b><strong>PYMNTS Intelligence<\/strong><\/b> data book shows that stablecoins are drawing more interest than cryptocurrencies, especially for payments, yet adoption remains limited. Most firms are waiting for clearer rules, bank-backed access and systems that integrate with their existing finance operations before they move forward.<\/p>\n<h2 class=\"lh-sm fw-bold\">CFO Adoption of Crypto and Stablecoins<\/h2>\n<h3 class=\"lh-sm\">Stablecoins are getting more attention than crypto, but actual usage is still low.<\/h3>\n<p>More than four in 10 (42%) middle market companies have at least discussed, tested or used stablecoins, compared with 30% for cryptocurrencies. Even so, only 13% report actual stablecoin use, while just 5% report live crypto use. That makes stablecoins more visible, but still far from standard practice.<\/p>\n<p><iframe id=\"datawrapper-chart-9T1vK\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Digital asset adoption status\" src=\"https:\/\/datawrapper.dwcdn.net\/9T1vK\/1\/\" height=\"291\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Stacked Bars\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script><\/p>\n<p><iframe id=\"datawrapper-chart-cyaAs\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Digital asset adoption status\" src=\"https:\/\/datawrapper.dwcdn.net\/cyaAs\/1\/\" height=\"1021\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Stacked Bars\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script><\/p>\n<h3 class=\"lh-sm\">Stablecoin interest rises when firms feel more in control of operations.<\/h3>\n<p>Among middle market firms with high uncertainty about the business environment, macroeconomic conditions and consumer demand, 55% report decreased interest in both crypto and stablecoins. Among low-uncertainty firms, 39% report increased interest in stablecoins, versus 16% reporting decreased interest. The pattern is clear: Firms explore new payment tools when they feel more secure in the core business.<\/p>\n<p><iframe id=\"datawrapper-chart-MStTc\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Change in digital asset interest\" src=\"https:\/\/datawrapper.dwcdn.net\/MStTc\/1\/\" height=\"1150\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Stacked Bars\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script><\/p>\n<h3 class=\"lh-sm\">Firms that use stablecoins prefer bank-connected access over going direct.<\/h3>\n<p>Roughly one in eight (12%) middle market companies access stablecoins through bank-integrated solutions, compared with 8% through a payments or treasury FinTech and 5% through self-custody wallets. This suggests that even when firms experiment, they prefer familiar channels with more oversight and less operational strain.<\/p>\n<p><iframe id=\"datawrapper-chart-ZFef5\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Accessing digital assets\" src=\"https:\/\/datawrapper.dwcdn.net\/ZFef5\/1\/\" height=\"351\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Split Bars\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script><\/p>\n<h3 class=\"lh-sm\">Regulatory uncertainty is the biggest obstacle to the adoption of crypto and stablecoin.<\/h3>\n<p>More than three in four CFOs (77%) cite regulatory or compliance uncertainty as a barrier for crypto, and 67% say the same for stablecoins. The next issues are practical ones: Forty percent cite integration with existing financial systems for crypto, and 43% say the same about stablecoins. The issue centers on whether these tools fit inside real finance workflows.<\/p>\n<p><iframe id=\"datawrapper-chart-iqKTn\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Barriers to digital asset adoption\" src=\"https:\/\/datawrapper.dwcdn.net\/iqKTn\/1\/\" height=\"908\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Split Bars\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script><\/p>\n<h3 class=\"lh-sm\">Firms that receive digital assets usually convert them to dollars right away.<\/h3>\n<p>All firms receiving crypto payments convert them to U.S. dollars immediately. For stablecoins, 88% do this. This shows that firms are using digital assets mainly as payment rails, not as assets they want to hold on the balance sheet.<\/p>\n<p><iframe id=\"datawrapper-chart-MF9Ne\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Stablecoin usage\" src=\"https:\/\/datawrapper.dwcdn.net\/MF9Ne\/2\/\" height=\"356\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Split Bars\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script><\/p>\n<h2 class=\"lh-sm fw-bold\">Methodology<\/h2>\n<p>\u201c<b><strong>Stablecoins Gain Ground: Why CFOs See More Promise There Than in Crypto<\/strong><\/b>\u201d is based on findings from the March 2026 edition of <a href=\"https:\/\/www.pymnts.com\/study_posts\/waiting-for-certainty-why-most-cfos-are-holding-back-on-crypto-and-stablecoins\/\" target=\"_blank\" rel=\"noopener\"><b><strong>The Certainty Project<\/strong><\/b><\/a>, a <b><strong>PYMNTS Intelligence<\/strong><\/b> exclusive series. PYMNTS Intelligence surveyed 60 CFOs at U.S. companies with annual revenues between $100 million and $1 billion from Jan. 13, 2026, to Jan. 21, 2026.<\/p>\n","protected":false},"featured_media":3577678,"template":"","categories":[34410,154928],"tags":[4055,9617,153443,24216,8442,4577,15885,156531,13328,9206,67958,164365,155059,67601,133069,41360],"class_list":["post-3577392","study_posts","type-study_posts","status-publish","has-post-thumbnail","hentry","category-cryptocurrency","category-pymnts-data-lab","tag-b2b","tag-b2b-payments","tag-certainty-project","tag-cfos","tag-corporate-treasury","tag-cryptocurrency","tag-digital-assets","tag-featured-insights","tag-featured-news","tag-news","tag-payments-intelligence","tag-pymnts-data-book","tag-pymnts-data-lab","tag-pymnts-intelligence","tag-pymnts-news","tag-stablecoins","series-pymnts-data-books"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crypto and Stablecoins: A CFO\u2019s Perspective<\/title>\n<meta name=\"description\" content=\"Discover why middle market CFOs are cautious about crypto and how stablecoins are gaining attention in finance operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/study_posts\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stablecoins Gain Ground: Why CFOs See More Promise There Than in Crypto\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pymnts.com\/study_posts\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\/\" \/>\n<meta property=\"og:site_name\" content=\"PYMNTS.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pymnts\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T00:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/03\/Stablecoins-Gain-Ground-Why-CFOs-See-More-Promise-There-Than-in-Crypto-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@pymnts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/\",\"name\":\"Crypto and Stablecoins: A CFO\u2019s Perspective\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Stablecoins-Gain-Ground-Why-CFOs-See-More-Promise-There-Than-in-Crypto-hero.jpg\",\"datePublished\":\"2026-03-20T08:02:11+00:00\",\"dateModified\":\"2026-03-24T00:43:15+00:00\",\"description\":\"Discover why middle market CFOs are cautious about crypto and how stablecoins are gaining attention in finance operations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/study_posts\\\/stablecoins-gain-ground-why-cfos-see-more-promise-there-than-in-crypto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Stablecoins-Gain-Ground-Why-CFOs-See-More-Promise-There-Than-in-Crypto-hero.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Stablecoins-Gain-Ground-Why-CFOs-See-More-Promise-There-Than-in-Crypto-hero.jpg\",\"width\":1000,\"height\":600,\"caption\":\"Hero image for the PYMNTS Intelligence March 2026 Certainty Project Data Book. 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