{"id":3589933,"date":"2026-03-24T18:40:18","date_gmt":"2026-03-24T22:40:18","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3589933"},"modified":"2026-03-24T18:40:18","modified_gmt":"2026-03-24T22:40:18","slug":"openai-enhances-product-discovery-with-visual-shopping","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/openai-enhances-product-discovery-with-visual-shopping\/","title":{"rendered":"OpenAI Enhances Product Discovery With Visual Shopping"},"content":{"rendered":"<p><a href=\"https:\/\/openai.com\/\">OpenAI<\/a>\u00a0has added new features that it said will enhance the experience of shopping within\u00a0<a href=\"https:\/\/chatgpt.com\/overview?openaicom_referred=true\">ChatGPT<\/a>.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div 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href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3589933\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/openai-enhances-product-discovery-with-visual-shopping\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"99\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p>The updates include more visual shopping in ChatGPT and support for product discovery by the\u00a0<a href=\"https:\/\/developers.openai.com\/commerce\">Agentic Commerce Protocol<\/a>\u00a0(ACP), which will bring additional information into ChatGPT, the company said\u00a0in\u00a0a Tuesday\u00a0(March 24)\u00a0<a href=\"https:\/\/openai.com\/index\/powering-product-discovery-in-chatgpt\/\">blog post<\/a>.<\/p>\n<p>OpenAI is rolling out these updates to all ChatGPT free, Go, Plus and Pro users this week, according to the post.<\/p>\n<p>With the enhancements to ChatGPT, users can browse products visually; upload images to find\u00a0similar items; compare options side-by-side, including prices,\u00a0reviews\u00a0and features; get detailed, up-to-date information; and refine results conversationally, per the post.<\/p>\n<p>\u201cFor users, this turns shopping from a fragmented, time-consuming process into a single, seamless experience,\u201d OpenAI said in the post. \u201cFor merchants, it brings higher-intent shoppers who are closer to making a decision.\u201d<\/p>\n<p>ACP powers this shopping experience by enabling merchants to share product feeds and promotions, and by supporting multiple delivery paths so that merchants can participate with the systems they already use, including those from\u00a0<a href=\"https:\/\/www.salesforce.com\/\">Salesforce<\/a>\u00a0and\u00a0<a href=\"https:\/\/stripe.com\/\">Stripe<\/a>, according to the post.<\/p><div id=\"pymnt-511165728\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p>ACP was\u00a0<a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2025\/openai-puts-etsy-and-shopify-inside-chatgpts-shopping-cart\/\">co-developed<\/a>\u00a0by OpenAI and Stripe and open-sourced from day one.<\/p>\n<p>OpenAI also said in the post that it is focusing on product discovery and is allowing merchants to use their own checkout experiences. Merchants can experiment with native experiences on ChatGPT while also developing ChatGPT apps.<\/p>\n<p><a href=\"https:\/\/www.walmart.com\/\">Walmart<\/a>\u00a0is introducing\u00a0an in-ChatGPT app experience that takes users from discovery in ChatGPT to checkout in a tailored Walmart experience, per the post. This is now available in web browsers and will soon be added to apps.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danieldanker\">Daniel Danker<\/a>, executive vice president, AI acceleration, product and design at Walmart, said in the post that the retailer and OpenAI have been learning about the potential of agentic commerce as they partner on this project.<\/p>\n<p>\u201cToday\u2019s launch brings Walmart directly into the ChatGPT experience, combining leading conversational AI with the decades of retail expertise we\u2019ve built serving consumers,\u201d Danker said in the post.<\/p>\n<p>OpenAI announced in October that it enabled ChatGPT users to chat with <a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2025\/openai-begins-enabling-users-to-access-third-party-apps-within-chatgpt-conversations\/\">third-party apps<\/a>\u00a0while in conversation with the chatbot. The company did so by launching a feature called Apps in ChatGPT, together with an Apps SDK that allows developers to build these kinds of apps.<\/p>\n<p>In December, OpenAI opened its <a href=\"https:\/\/chatgpt.com\/apps\">ChatGPT App Directory<\/a>, which is a\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2025\/openai-launches-chatgpt-app-store\/\">marketplace<\/a>\u00a0of third-party\u00a0apps\u00a0that run directly within the ChatGPT interface.<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 2;\r\n\twindow.pymntsPostID = 3589933;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>OpenAI\u00a0has added new features that it said will enhance the experience of shopping within\u00a0ChatGPT. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3228647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11436],"tags":[75091,55319,4152,9206,37751,8331,133069,9621,5299],"class_list":["post-3589933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-chatgpt","tag-connected-economy","tag-ecommerce","tag-news","tag-openai","tag-product-discovery","tag-pymnts-news","tag-retail","tag-whats-hot"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenAI Enhances Product Discovery With Visual Shopping<\/title>\n<meta name=\"description\" content=\"OpenAI\u00a0has added more visual shopping and support for product discovery that it said will enhance the experience of shopping within\u00a0ChatGPT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/openai-enhances-product-discovery-with-visual-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI Enhances Product Discovery With Visual Shopping | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"OpenAI\u00a0has added new features that it said will enhance the experience of shopping within\u00a0ChatGPT. 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