{"id":3679086,"date":"2026-04-24T10:06:36","date_gmt":"2026-04-24T14:06:36","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3679086"},"modified":"2026-04-26T22:45:56","modified_gmt":"2026-04-27T02:45:56","slug":"adyen-plans-talon-one-buy-to-unite-payments-and-promotions","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/acquisitions\/2026\/adyen-plans-talon-one-buy-to-unite-payments-and-promotions\/","title":{"rendered":"Adyen Plans Talon.One Buy to Unite Payments and Promotions"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.adyen.com\/\">Adyen<\/a> plans to acquire <a href=\"https:\/\/www.talon.one\/\">Talon.One<\/a>, a platform for loyalty and incentives that serves more than 300 global merchants, for a total consideration of 750 million euros (about $878 million).<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" 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value=\"https:\/\/www.pymnts.com\/acquisitions\/2026\/adyen-plans-talon-one-buy-to-unite-payments-and-promotions\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"108\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p style=\"font-weight: 400;\">The companies expect the transaction to close in the second half, subject to customary closing conditions and regulatory approvals, Adyen said in a Thursday (April 23) <a href=\"https:\/\/www.adyen.com\/press-and-media\/2i4hnm0pfcpvc7?utm_campaign=NewsFilter&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_ViQdyyTVEg1mYjmrSHTMapUj7iaj2s395pWyqZSXWCriYQl4z_ArRfTn5TaCDAXwBj28nAt8Xnqk6D_KhZ1m9CB8J8_Ne1YgLqNkxPhb8wr6MmGE&amp;_hsmi=415430788&amp;utm_content=415430788&amp;utm_source=hs_email\">press release<\/a>.<\/p>\n<p style=\"font-weight: 400;\">The acquisition will build on Adyen\u2019s <a href=\"https:\/\/www.adyen.com\/unified-commerce\">Unified Commerce<\/a> strategy by adding Talon.One\u2019s real-time decisioning capabilities to Adyen\u2019s global payments infrastructure, creating a solution that will enable merchants to establish a consistent customer identity across channels and apply it directly in the shopper\u2019s cart, according to the release.<\/p>\n<p style=\"font-weight: 400;\">It will also strengthen Adyen\u2019s position in agentic commerce and other emerging commerce models by combining customer identity, SKU-level data and real-time decisioning to allow merchants to influence what is shown and sold across channels, per the release.<\/p>\n<p style=\"font-weight: 400;\">\u201cOur merchants ask us every day how they can better connect their online and in-store customer data and act on that in real time,\u201d Adyen Co-CEO <a href=\"https:\/\/nl.linkedin.com\/in\/ingo-uytdehaage-559a9133\">Ingo Uytdehaage<\/a> said in the release. \u201cMany have tried to build a solution themselves but struggle to turn insights into action. With Talon.One, a merchant can recognize a shopper and apply a relevant offer instantly, before the payment is completed, ultimately driving higher revenue.\u201d<\/p>\n<p style=\"font-weight: 400;\">Talon.One co-founders <a href=\"https:\/\/de.linkedin.com\/in\/christophgerber\">Christoph Gerber<\/a> and <a href=\"https:\/\/de.linkedin.com\/in\/haas-sebastian\">Sebastian Haas<\/a> will reinvest \u201ca meaningful portion of their proceeds\u201d in shares in Adyen and will maintain a long-term commitment to the combined business, according to the release.<\/p><div id=\"pymnt-757270926\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p style=\"font-weight: 400;\">\u201cJoining Adyen allows us to embed real-time decisioning at the core of every transaction,\u201d Gerber and Haas said in the release. \u201cTogether, we enable merchants to connect customer identity with pricing and promotions in real time, in-store and online, driving better outcomes for our customers.\u201d<\/p>\n<p style=\"font-weight: 400;\">Adyen reported in February that in 2025, it increased its <a href=\"https:\/\/www.adyen.com\/press-and-media\/adyen-publishes-h2-2025-financial-results-3pgu2\">net revenue<\/a> by 18% year over year, or 21% on a constant currency basis, to about $2.4 billion euros (about $2.8 billion).<\/p>\n<p style=\"font-weight: 400;\">\u201cAs we shared in November at our Investor Day, we see a significant opportunity ahead and remain focused on our ambition to grow into one of the largest FinTech players in the world,\u201d Adyen Chief Financial Officer <a href=\"https:\/\/nl.linkedin.com\/in\/ethantandowsky\">Ethan Tandowsky<\/a> said in a Feb. 12 <a href=\"https:\/\/www.adyen.com\/press-and-media\/adyen-publishes-h2-2025-financial-results-3pgu2\">press release<\/a>.<\/p>\n<p style=\"font-weight: 400;\">In October 2025, Tandowsky said Adyen is working with other industry leaders to develop standards for <a href=\"https:\/\/www.pymnts.com\/earnings\/2025\/adyen-gears-up-agentic-commerce\/\">agentic commerce<\/a> and aims to deliver a \u201creally unique and differentiated solution\u201d for its customers.<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 2;\r\n\twindow.pymntsPostID = 3679086;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Adyen plans to acquire Talon.One, a platform for loyalty and incentives that serves more than 300 global merchants, for a total consideration of 750 million euros (about $878 million). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3679431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67263],"tags":[8758,6667,4055,9617,4152,7617,9206,133069,168455,5299,10835],"class_list":["post-3679086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisitions","tag-acquisitions","tag-adyen","tag-b2b","tag-b2b-payments","tag-ecommerce","tag-fintech","tag-news","tag-pymnts-news","tag-talon-one","tag-whats-hot","tag-whats-hot-in-b2b"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast 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