{"id":3691751,"date":"2026-04-29T10:46:20","date_gmt":"2026-04-29T14:46:20","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3691751"},"modified":"2026-04-29T22:55:11","modified_gmt":"2026-04-30T02:55:11","slug":"hightouch-valued-at-2-75-billion-as-ai-agents-transform-enterprise-marketing","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/news\/investment-tracker\/2026\/hightouch-valued-at-2-75-billion-as-ai-agents-transform-enterprise-marketing\/","title":{"rendered":"Hightouch Valued at $2.75 Billion as AI Agents Transform Enterprise Marketing"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/hightouch.com\/\">Hightouch<\/a> raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" 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\/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control border-secondary\" id=\"inputEmail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"YourEmail\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCountry\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCountry\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country*\" value=\"\" type=\"text\" name=\"YourCountry\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t<input 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href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3691751\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/news\/investment-tracker\/2026\/hightouch-valued-at-2-75-billion-as-ai-agents-transform-enterprise-marketing\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"207\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p style=\"font-weight: 400;\">The round valued the company at $2.75 billion, Hightouch said in a Wednesday (April 29) <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260427054567\/en\/Hightouch-Raises-%24150-Million-to-Reinvent-How-Marketing-Works-Using-AI\">press release<\/a>.<\/p>\n<p style=\"font-weight: 400;\">That is up from the $1.2 billion valuation the company achieved in a February 2025 <a href=\"https:\/\/hightouch.com\/blog\/hightouch-funding-series-c\">Series C<\/a> round, in which it raised $80 million.<\/p>\n<p style=\"font-weight: 400;\">Hightouch\u2019s platform combines customer data, brand context and marketing orchestration to enable artificial intelligence (AI) agents to research audiences, generate on-brand creative and execute campaigns across advertising, email, SMS and web, according to the Wednesday press release.<\/p>\n<p style=\"font-weight: 400;\">With enterprises adopting AI to automate and execute marketing workflows, Hightouch has seen greater than 100% growth in each of the past two years, the release said.<\/p>\n<p style=\"font-weight: 400;\">The company will use the new funding to expand its platform\u2019s capabilities in AI-driven campaign orchestration, decisioning and cross-channel execution, per the release.<\/p><div id=\"pymnt-4183727457\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p style=\"font-weight: 400;\">\u201cWe built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24\/7, and then generate and execute high-quality campaigns across channels,\u201d Hightouch Co-founder and Co-CEO <a href=\"https:\/\/www.linkedin.com\/in\/guptakashish\">Kashish Gupta<\/a> said in the release.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/darren-cohen-271a15111\">Darren Cohen<\/a>, partner at <a href=\"https:\/\/www.goldmansachs.com\/\">Goldman Sachs<\/a>, which co-led the funding round along with <a href=\"https:\/\/baincapitalventures.com\/\">Bain Capital Ventures<\/a>, said in the release that marketing is poised to be transformed by AI.<\/p>\n<p style=\"font-weight: 400;\">\u201cHightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems,\u201d Cohen said. \u201cWe believe that approach positions them to define the next category of marketing infrastructure.\u201d<\/p>\n<p style=\"font-weight: 400;\">Hightouch was founded to combat the pervasive sense of impersonal, misfired <a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2025\/digital-fatigue-drives-brands-to-ai-says-hightouch-ceo\/\">marketing<\/a> by betting on an AI decisioning model that pairs every customer with a personalized agent capable of interpreting intent, timing and content preferences, Hightouch Co-founder and Co-CEO <a href=\"https:\/\/www.linkedin.com\/in\/tejasmanohar\">Tejas Manohar<\/a> told PYMNTS CEO <a href=\"https:\/\/www.linkedin.com\/in\/karenwebsterboston\">Karen Webster<\/a> in an interview posted in June 2025.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s like going into a bank and meeting a teller who knows you,\u201d Manohar said. \u201cThey\u2019re not just going to minute-one tell you about offer X and keep repeating it. But that\u2019s what it feels like receiving marketing communications from a lot of brands today.\u201d<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 2;\r\n\twindow.pymntsPostID = 3691751;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1599989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5568],"tags":[4507,9498,4055,9617,4309,76204,4558,9206,133069,5299,10835],"class_list":["post-3691751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-tracker","tag-advertising","tag-ai","tag-b2b","tag-b2b-payments","tag-funding","tag-hightouch","tag-investments","tag-news","tag-pymnts-news","tag-whats-hot","tag-whats-hot-in-b2b"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hightouch Valued at $2.75 Billion as AI Transforms Marketing<\/title>\n<meta name=\"description\" content=\"Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic marketing platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/news\/investment-tracker\/2026\/hightouch-valued-at-2-75-billion-as-ai-agents-transform-enterprise-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hightouch Valued at $2.75 Billion as AI Agents Transform Enterprise Marketing | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform. 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