{"id":3692565,"date":"2026-04-29T14:51:09","date_gmt":"2026-04-29T18:51:09","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3692565"},"modified":"2026-04-29T22:55:18","modified_gmt":"2026-04-30T02:55:18","slug":"bigcommerce-bets-on-agentic-commerce-with-expanded-paypal-pact","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/news\/retail\/2026\/bigcommerce-bets-on-agentic-commerce-with-expanded-paypal-pact\/","title":{"rendered":"BigCommerce Bets on Agentic Commerce With Expanded PayPal Pact"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.bigcommerce.com\/\">BigCommerce<\/a>\u00a0is integrating\u00a0<a href=\"https:\/\/www.paypal.com\/\">PayPal<\/a>\u2019s Store Sync offering into its app marketplace and channel manager.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" 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Story\n\t<\/h2>\n\t<p class=\"mb-4\">Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required.\n\t<\/p>\n\t<div id='registrationContainer' class='container px-0'>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"firstName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"firstName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name*\" value=\"\" type=\"text\" name=\"firstName\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"lastName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"lastName\" aria-required=\"true\" aria-invalid=\"false\" 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col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control border-secondary\" id=\"inputEmail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"YourEmail\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCountry\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCountry\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country*\" value=\"\" type=\"text\" name=\"YourCountry\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"inputEmailHidden\" value=\"\" 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<a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3692565\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/news\/retail\/2026\/bigcommerce-bets-on-agentic-commerce-with-expanded-paypal-pact\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"23\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p style=\"font-weight: 400;\">The new integration,\u00a0<a href=\"https:\/\/www.commerce.com\/press\/commerce-announces-integration-of-paypals-store-sync-to-enable-ai-powered-discovery-and-checkout-for-bigcommerce-merchants\/\">announced<\/a>\u00a0Wednesday (April 29), is designed to let BigCommerce merchants connect their product catalogs, inventory and order management to \u201cAI surfaces.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cAI is fundamentally changing how people discover and buy products. Merchants need to meet shoppers in those moments and make it easy to move from discovery to purchase or risk being left out of the journey,\u201d said\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/sharongeenyc\">Sharon Gee<\/a>, senior vice president of product for AI at Commerce, Big Commerce\u2019s parent company.<\/p>\n<p style=\"font-weight: 400;\">\u201cWith PayPal Store Sync, merchants can instantly connect their catalog to\u00a0<a href=\"https:\/\/www.pymnts.com\/tag\/ai-powered-shopping\/\">AI-powered shopping<\/a>\u00a0experiences and the PayPal consumer network, ensuring they\u2019re not just present, but positioned to convert in the environments where commerce is evolving.\u201d<\/p>\n<p style=\"font-weight: 400;\">PayPal Store Sync is a catalog and order management solution that is designed to link merchant storefronts with emerging artificial intelligence (AI) shopping channels.<\/p>\n<p style=\"font-weight: 400;\">An integration enabled by PayPal makes product data like pricing, images, descriptions, reviews and inventory instantly accessible to AI platforms, \u201cwhere consumers\u00a0<a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/43-percent-of-retailers-are-piloting-ai-shopping-agents\/\">increasingly begin<\/a>\u00a0their shopping journeys,\u201d Commerce added in a news release.<\/p><div id=\"pymnt-604669677\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p style=\"font-weight: 400;\">The release adds that the integration makes Commerce merchants \u201cdiscoverable and purchasable\u201d on an expanding network of AI-powered shopping surfaces, such as\u00a0<a href=\"https:\/\/copilot.microsoft.com\/\">Microsoft Copilot<\/a>,\u00a0<a href=\"https:\/\/business.facebook.com\/\">Meta<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.perplexity.ai\/\">Perplexity<\/a>.<\/p>\n<p style=\"font-weight: 400;\">As PYMNTS CEO Karen Webster wrote in a column earlier this year, the behavioral shift Commerce describes \u2014 with consumers\u00a0<a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/why-ai-shopping-is-still-just-a-smarter-search-bar\/\">beginning their shopping journeys<\/a>\u00a0via AI platforms \u2014 has gone mainstream.<\/p>\n<p style=\"font-weight: 400;\">Research by PYMNTS Intelligence earlier this year found that\u00a0<a href=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2025\/08\/PYMNTS-The-Prompt-Economy-August-2025.pdf\">41% of consumers<\/a>\u00a0have already used dedicated AI platforms to discover new products.<\/p>\n<p style=\"font-weight: 400;\">\u201cMore striking is that a third say they have fully replaced their prior methods. They are not layering AI on top of old habits,\u201d the column said.<\/p>\n<p style=\"font-weight: 400;\">The experience fueling this shift is \u201cgenuinely different from traditional search,\u201d Webster added. Rather than through pages of links and sponsored listings, consumers get a structured answer that details the trade-offs between rival products.<\/p>\n<p style=\"font-weight: 400;\">That answer can be refined through conversation until it aligns with the actual buying decision, something keyword searches could never provide with any level of precision.<\/p>\n<p style=\"font-weight: 400;\">\u201cBut then the consumer leaves the conversation and goes somewhere else to complete the purchase,\u201d Webster wrote.<\/p>\n<p style=\"font-weight: 400;\">\u201cThe question that matters now is not whether\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/payments-innovation\/2026\/agentic-commerce-forces-a-rethink-of-card-infrastructure\/\">agentic commerce<\/a>\u00a0will eventually close that gap. It is who becomes a casualty on the agentic highway, and who benefits. And how.\u201d<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 2;\r\n\twindow.pymntsPostID = 3692565;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>BigCommerce\u00a0is integrating\u00a0PayPal\u2019s Store Sync offering into its app marketplace and channel manager. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1453712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4089],"tags":[9498,4055,9617,6517,3640,4152,9206,4107,133069,9621,5299,10835],"class_list":["post-3692565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-ai","tag-b2b","tag-b2b-payments","tag-bigcommerce","tag-commerce","tag-ecommerce","tag-news","tag-paypal","tag-pymnts-news","tag-retail","tag-whats-hot","tag-whats-hot-in-b2b"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BigCommerce Bets on Agentic Commerce With PayPal Pact<\/title>\n<meta name=\"description\" content=\"BigCommerce is integrating PayPal\u2019s Store Sync offering into its app marketplace and channel manager to let merchants connect to AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/news\/retail\/2026\/bigcommerce-bets-on-agentic-commerce-with-expanded-paypal-pact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BigCommerce Bets on Agentic Commerce With Expanded PayPal Pact | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"BigCommerce\u00a0is integrating\u00a0PayPal\u2019s Store Sync offering into its app marketplace and channel manager. 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