{"id":3694597,"date":"2026-04-30T10:00:34","date_gmt":"2026-04-30T14:00:34","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3694597"},"modified":"2026-04-30T08:42:27","modified_gmt":"2026-04-30T12:42:27","slug":"mastercard-and-stripe-help-wizard-personalize-agentic-shopping","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/partnerships\/2026\/mastercard-and-stripe-help-wizard-personalize-agentic-shopping\/","title":{"rendered":"Mastercard and Stripe Help Wizard Personalize Agentic Shopping\u00a0"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/wizard.com\/\">Wizard<\/a>, the native AI shopping platform co-founded by\u00a0<a href=\"http:\/\/jet.com\/\">Jet.com<\/a>\u2019s\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/marclore\">Marc Lore<\/a>, has launched a partnership with\u00a0<a href=\"https:\/\/www.mastercard.com\/us\/en.html\">Mastercard<\/a> and\u00a0<a href=\"https:\/\/stripe.com\/\">Stripe<\/a>.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3694597#wpcf7-f2699550-o1\" method=\"post\" class=\"wpcf7-form init pymnts-article-paywall-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2699550\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2699550-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" 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you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3694597\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/partnerships\/2026\/mastercard-and-stripe-help-wizard-personalize-agentic-shopping\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"78\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p style=\"font-weight: 400;\">The collaboration, announced Thursday (April 30), builds on an existing Stripe-Wizard arrangement, and will see Wizard integrate Mastercard Agent Pay via Stripe\u2019s Shared Payment Tokens while using Mastercard Insight Tokens.<\/p>\n<p style=\"font-weight: 400;\">The goal is to provide shoppers with \u201ca seamless and trusted agent-led experience\u201d from discovery to checkout, the companies said in a news release provided to PYMNTS.<\/p>\n<p style=\"font-weight: 400;\">\u201cPersonalization has always been Wizard\u2019s north star \u2014 the idea that your AI shopping agent\u00a0should know you well enough to make recommendations you actually trust,\u201d said\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/melissabridgeford\">Melissa Bridgeford<\/a>, Wizard\u2019s chief executive and co-founder.<\/p>\n<p style=\"font-weight: 400;\">\u201cMastercard\u2019s Insight Tokens give us a powerful new signal layer grounded in real-world spending behavior, and with Agent Pay deployed through Stripe, we can take shoppers from personalized discovery to secure checkout in a single, seamless experience.\u201d<\/p>\n<p style=\"font-weight: 400;\">Mastercard Insight Tokens, the release added, allow\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/ai-agents-start-shopping-and-payments-firms-adapt\/\">AI agents<\/a>\u00a0to access and apply\u00a0geographic-based spending insights to search and discovery, and help agents understand what consumers are looking for but how shoppers in that geography spend.<\/p><div id=\"pymnt-3479011242\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p style=\"font-weight: 400;\">Mastercard Agent Pay adds to this intelligence by letting those agents securely initiate\u00a0and complete transactions, the companies said.<\/p>\n<p style=\"font-weight: 400;\">\u201cAs\u00a0<a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/google-and-mastercard-contribute-agentic-commerce-standards-to-fido-alliance\/\">agentic AI<\/a>\u00a0reshapes how people discover, decide, and pay, our partnership with Wizard demonstrates how intelligent insights and secure, agent-led payments\u00a0can come together to deliver experiences that adapt to each consumer in the moment,\u201d\u00a0said\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/sherrihaymond\">Sherri Haymond<\/a>, Mastercard executive vice president and global head of digital commercialization.<\/p>\n<p style=\"font-weight: 400;\">\u201cThis isn\u2019t just about what commerce looks like today\u2014it\u2019s the foundation for a more personalized, intelligent next era.\u201d<\/p>\n<p style=\"font-weight: 400;\">The partnership comes amid the continued growth of agentic AI use in the eCommerce world. Research by PYMNTS Intelligence has shown that\u00a0<a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/43-percent-of-retailers-are-piloting-ai-shopping-agents\/\">43% of retailers<\/a>\u00a0are piloting autonomous AI, with 81% saying they trust AI\u2019s ability to function autonomously, provided the proper controls are in place.<\/p>\n<p style=\"font-weight: 400;\">\u201cThat points to a market that is still early, but no longer sitting on the sidelines,\u201d PYMNTS wrote earlier this week.<\/p>\n<p style=\"font-weight: 400;\">The research also found that 45% of consumers would be comfortable letting AI agents\u00a0<a href=\"https:\/\/www.pymnts.com\/tracker_posts\/agents-of-change-how-agentic-ai-is-redefining-commerce\/\">complete purchases<\/a>\u00a0on their behalf, a figure that rises to 54% for Gen Z. But 95% of consumers report having at least one concern related to agentic commerce, with just 5% saying they have no concerns.<\/p>\n<p style=\"font-weight: 400;\">\u201cAt the same time, 50% of U.S. consumers say they would trust agentic commerce more if they knew\u00a0<a href=\"https:\/\/www.pymnts.com\/fraud-prevention\/2026\/agentic-agents-confront-and-combat-fraud-as-scams-accelerate\/\">fraud protections<\/a> were in place,\u201d PYMNTS added. \u201cThat gives the industry a clear signal about what needs to happen next.\u201d<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 2;\r\n\twindow.pymntsPostID = 3694597;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Wizard, the native AI shopping platform co-founded by\u00a0Jet.com\u2019s\u00a0Marc Lore, has launched a partnership with\u00a0Mastercard and\u00a0Stripe. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3694728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67262],"tags":[9498,9680,4152,4214,9206,133069,4387,5299,168511],"class_list":["post-3694597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships","tag-ai","tag-artificial-intelligence","tag-ecommerce","tag-mastercard","tag-news","tag-pymnts-news","tag-stripe","tag-whats-hot","tag-wizard"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastercard and Stripe Help Wizard Personalize Agentic Shopping<\/title>\n<meta name=\"description\" content=\"Wizard, the native AI shopping platform co-founded by Jet.com\u2019s Marc Lore, has launched a partnership with Mastercard and Stripe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/partnerships\/2026\/mastercard-and-stripe-help-wizard-personalize-agentic-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard and Stripe Help Wizard Personalize Agentic Shopping\u00a0 | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"Wizard, the native AI shopping platform co-founded by\u00a0Jet.com\u2019s\u00a0Marc Lore, has launched a partnership with\u00a0Mastercard and\u00a0Stripe. 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